Brand
Identity

Create a logo that is scaleable for packaging accessories that has a balance of personal and precision.
Chosen sans-serif typeface paired with a handwritten script to create contrast and personality, while organizing content with a clear information hierarchy for improved legibility.
Developed a range of logo lock-ups by experimenting with color palettes and font combinations to ensure versatility and brand consistency.

Visual
Identity

Designed a cohesive suite of wedding day materials to reflect the couple’s aesthetic and guide guests through the celebration with clarity and charm.
Crafted a full suite of day-of wedding materials—bringing together elegant typography, thoughtful layouts, and visual harmony across menus, signage, programs, and more. Focused on creating a seamless guest experience through design
A thoughtfully designed set of custom wedding materials—printed, finished, and assembled by hand to reflect the tone of the day with clarity and care

Organize our guideline information with the purpose of storytelling the process of CMF and outlining the details of manufacturing.
Pulled out sections of process information from guidelines, selection of high quality imagery, wrote the summary copy to describe the CMF role in the design process.
A coffee table quality book that shared a visual summary of the CMF role within the design team.