first of its kind wireless earbuds.

As lead Color Material Finish Designer, with a newly introduced Moto Maker, this product was designed with customization in mind to match the rest of the portfolio. The product direction lead with a music focused CMF showing premium design through detailed modularity.

Exploration list

  • 1st Gen: color selection focused on positioning our product in the luxury market with classic metal tones and timeless leather options to be the ultimate competitor for the limited wrist space.

    2nd Gen: with a strong handle on materials, the focus expanded the scope of color to address current trends and contemporary colors in the fashion industry that were primed to offer understated to expressive combinations

  • Building out the foundation of the wearables category was importanat with the 1st gen Moto 360. Careful planning and material develop allowed for an optimized manufacturing process that we intended to base future watch and a variety of other wearable innovations at that time.

  • The existing products within Motorola’s portfoilo were clearly aligned to tiering of entry, mid and premium tiering for phones. With the introduction of wearables the palette strategy grew to accommodate a wider overlap across tiers. These consideration provided richer storytelling content for marketing, pr and branding opportunities across all channels and partnerships.

    drawing a strong connection to build a product story while appealing to a new market industry required a deep diving into

research & program definition

metal moodboard

Gen 1 & gen 2

From one size with limited options to to the introduction of sport, two watch sizes and band variety appealing to a broader audience.

A few more notable events

Personalization expanded. New active colors.

Judged a watch face competition collaborating with creative customers.