Develop the first round smartwatch in the industry history. As Lead Surface Designer for the Wearables Innovation category I set the product visual positioning. Designed for customization, first in CE industry, I worked the logistics to make this possible in production. Worked with Packaging, Brand, and Marketing teams to carry through the design message.

Reimagine the iconic Razr that pays homage to past but celebrates the best of touchscreen innovation. Researched consumer insights, explored samples and concepts, developed textures and color ways, and worked on-sight with manufacturing partners to optimize production process. Developed three timeless skus of the revived iconic Razr.