Project Name
my role / year
Team, early sketches, or product in use
Context
2–3 sentence summary of objective, challenge, scope
Annotation: Keep concise, e.g., “Objective: Develop premium CMF strategy while optimizing manufacturability.”
Research & Insights
Short paragraphs with bullets for key points:
Market trends
Competitor analysis
Material feasibility / testing
User or ergonomic insights
Visuals:
Mood boards / trend boards
Material swatches
Photos of inspiration, sketches, or research notes.
Visuals:
Mood boards, material swatches, trend images
Text Overlay or Caption:
Bullet insights for each image
Example: “Matte finishes inspired by premium audio products; enhances tactile feel.”
Layout:
Grid or gallery of 3–6 visuals per row
Optional carousel for material studies
Squarespace Block Type: Gallery / Grid / Carousel
Design Approach
Every decision we make is shaped by a clear sense of purpose. Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead.
Visuals:
Color palette swatches (primary, secondary, accent)
Material samples & finishes
3D renders of variations
Text Annotations:
Small captions for each swatch or render explaining rationale
Example: “Brushed stainless steel for durability and brand consistency.”
Layout:
2–3 rows with 3–4 visuals per row
Combine small captions with light gray overlay for clarity
Squarespace Block Type: Gallery / Grid
Heading: CMF Strategy or Design Approach
Describe your design principles (e.g., Warm Minimalism, High-Contrast Functional Cues).
Color palettes (primary, secondary, accent) with rationale.
Materials & finishes with reasoning (durability, tactile experience, brand fit).
Patterns or textures if applicable.
Visuals:
Side-by-side comparisons of color/material options
3D renders or mockups
Annotated swatches highlighting decisions
Squarespace tip:
Use a grid or gallery block to show multiple swatches/renderings.
Use Text Overlay on images for annotations.
Prototyping & Iteration
-
![]()
The Atlas Project
-
![]()
The Echo Project
-
![]()
The Brightline Project
-
![]()
The Northgrid Project
Read only / Delete before publishing
Prototyping & Iteration
Visuals:
Photos of physical prototypes, mockups, 3D renders
Before & after images to show iteration
Text Annotations:
Example: “Initial color was too warm; updated to align with brand DNA.”
Layout:
Carousel or horizontal scroll
Optional side-by-side comparison for iterations
Squarespace Block Type: Gallery / Carousel
Heading: Prototyping & Iteration
Show your iterative process: physical mockups, 3D prints, or render adjustments.
Include brief notes on why changes were made.
Visuals:
Before/after prototypes
Close-ups of textures or finishes
Optional GIF or carousel showing iterations
Final Outcome
Implementation / Final Outcome
Heading: Final Product or Outcome
High-quality lifestyle/product images
Notes on manufacturing or production impact
Optional: metrics, user feedback, or brand impact
Squarespace tips:
Use a gallery block with lightbox to allow detailed exploration.
Include subtle captions to highlight CMF details.
Visuals:
High-quality product photos in context
Close-ups of CMF details
Text Annotations (Optional):
Subtle captions pointing out color/material choices
Layout:
Grid or masonry layout to showcase multiple images
Squarespace Block Type: Gallery / Grid / Slideshow
Reflection
Reflection / Key Takeaways
Text Block:
2–4 short paragraphs: lessons learned, challenges overcome, what worked well
Optional Visual:
Small montage of sketches or prototypes
Squarespace Block Type: Text + Image
Monet Goode
FounderWith a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
Optional Process Map / Summary
Visual: Simple flow diagram showing CMF process:
Research → Ideation → Selection → Testing → Implementation
Text Caption: One line explaining structured approach
Squarespace Block Type: Image / Diagram