Project Name
my role / year
Team, early sketches, or product in use
Overview
Content (2–3 lines max)
What this illustration explores
Why it exists conceptually
What role it plays (exploration, narrative, study)
Example
A conceptual illustration exploring color restraint, material contrast, and form as a storytelling tool.
This mirrors CMF “project brief” language.
Visual Intent
Short paragraphs with bullets for key points:
Market trends
Competitor analysis
Material feasibility / testing
User or ergonomic insights
Visuals:
Mood boards / trend boards
Material swatches
Photos of inspiration, sketches, or research notes.
Purpose: Echo CMF strategy language.
Content
Core idea or narrative
Emotional or tonal goal
Design principles (yes — same idea as CMF)
Example
Warm minimalism
Soft contrast
Tactile visual language
Think of this as CMF principles without physical materials.
Color & Form
Every decision we make is shaped by a clear sense of purpose. Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead.
Purpose: Directly parallel CMF Strategy.
Content
Color palette rationale
Line quality or shape logic
Texture or shading approach
Balance between softness and structure
Visuals
Color swatches
Cropped illustration details
Side-by-side tonal variations
Example caption
A limited palette reinforces clarity and focus, allowing form and negative space to carry the narrative.
Exploration
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The Atlas Project
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The Echo Project
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The Brightline Project
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The Northgrid Project
Read only / Delete before publishing
Purpose: Show process without overexposure.
Content
Early sketches
Alternative compositions
What changed and why
Visuals
Sketch → refined progression
2–3 iterations only (edit tightly)
This directly mirrors CMF prototyping.
Final Outcome
Implementation / Final Outcome
Heading: Final Outcome
Purpose: Let the work speak.
Content
Large, clean presentation
Optional detail crops
No over-description
This section should visually match your CMF “Final Product” sections.
Reflection
Reflection / Key Takeaways
Heading: Reflection
Content (2–3 lines)
What this explores
How it informs broader design thinking
Connection to material, color, or narrative
Example
This work explores illustration as a material language—communicating tactility and emotion through restraint and composition.
Monet Goode
FounderWith a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
Optional Process Map / Summary
Visual: Simple flow diagram showing CMF process:
Research → Ideation → Selection → Testing → Implementation
Text Caption: One line explaining structured approach
Squarespace Block Type: Image / Diagram